Busiest May Not Be Best
If noise is creating static for your message, don’t add to the problem by choosing the busiest times and locations!
There may well be more people who could potentially see your message at peak times, but you have to balance that against the fact that there is also more competition at those times.
The same can be said about the locale. If everyone else is competing for attention on a certain site, in a certain group or displaying in a certain way, you need to try an alternative time, location or format that works more effectively for you.
